“Number 12–The web has unleashed a wave of human creativity
Before the web, “ordinary” people could publish their ideas and creations only if they could persuade media gatekeepers (editors, publishers, broadcasters) to give them prominence. But the web has given people a global publishing platform for their writing (Blogger, WordPress, Typepad, Tumblr), photographs (Flickr, Picasa, Facebook), audio and video (YouTube, Vimeo); and people have leapt at the opportunity.”
I like this spot on the list because it shows the positives and negatives of anyone being able to post anything on the web. Sure, you don’t have to deal with anyone giving you permission to do original thing (parodies and reviews have to be careful though), but you are also going to have a harder time getting noticed. While persuading “media gatekeepers” to publish your material, once convinced they become strong allies that help with marketing you and managing your business dealings. Online, you have to furiously advertise yourself to even have a chance of getting any sort of attention for your work.
For a casual producer of content, the web can be an easy place to just dump some of their creative efforts. But for someone serious about producing, and profiting from, creative content it can seem like they’re stuck between a rock (“media gatekeepers”) and a hard place (internet advertising struggles).
Of course, you can do what I’m doing and try to go after both options at once. But the key to all of these is patience and determination! Keep it Reel!
P.S. For all Undertale fans. Reading the post fills you with determination!